Our standard market research methodology has two key stages; desk work to profile the existing market and identify potential customers and partners. The second stage is to set up discussions with key industry contacts to determine the appetite within the market for the proposed technology.
A market assessment was requested by a group working in the holography sector, focusing on a niche market currently served by an older and much less sensitive technology.
The desk research indicated that the initial market identified by the team was a niche, low value application with limited potential. However, a meeting with a key contact in the holography industry identified another application that had not been previously considered and which targeted a sector of the much larger security hologram market.
The meeting initiated a research collaboration with the industrial partner to take the technology closer to commercialisation and ultimately a potential link to Microsoft.