A spin out company in the education sector retained us to manage the product launch of the company’s flag ship product.
We recommended and the implemented a product launch event at central UK location.
We then put together a marketing programme combining PR, direct mail, telesales and e-marketing to promote the product launch event.
Over 100 delegates attended the launch which combined product demonstrations with lectures from key academics in the field.
A series of regional events were also organised to support the product launch.
After the launch events, follow up marketing activities were scheduled to sustain product awareness and build on the sales achieved at the launch event.